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thedigitalwit

Free · No login · Buy-side and sell-side

75 calculators · 0 paywalls

Ad math,minus theinvoice.

75 KPI calculators, a media mix model, planning tools and a creative specs library. The toolkit that usually costs hundreds to hundreds of thousands a year. Here it's free.

Buy-side calculators Sell-side calculators

Choose your side

01 / For media buyers

Buy-Side

63 calculators · 13 verticals

KPI calculators for media buyers, across every channel you spend in.

  • Universal
  • Display/Programmatic
  • Video
  • Audio
  • CTV
  • Native
  • Social
  • App/Mobile
  • Ecommerce/Shopping
  • DOOH
  • Crypto
  • Healthcare
  • Gaming

Open the buy-side hub

02 / For publishers and monetization teams

Sell-Side

12 calculators

KPI calculators for publishers and monetization teams.

  • RPM
  • Seller eCPM
  • Publisher ARPU
  • Revenue per Available Ad Slot
  • Fill Rate
  • Viewable Fill Rate
  • Ad Load
  • Header Bidding Win Rate
  • Header Bidding CPM Uplift
  • Publisher Take-Home Rate
  • PG Realization Rate
  • Direct Revenue Mix

Open the sell-side hub

By the numbers

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KPI calculators
75
Every field solvable, both directions
Buy-side verticals
13
Display to DOOH, crypto to healthcare
Sell-side calculators
12
Built for publishers, not borrowed
To start
$0
No login, no trial, no sales call
  • CPM:what you pay to be seen, not clicked.
  • CTR:the share of people who couldn't help themselves.
  • CPC:the toll for every curious thumb.
  • CPA:the price of a yes.
  • ROAS:revenue's opinion of your media plan.
  • CAC:what a stranger costs to become a customer.
  • LTV:how long the love lasts, in dollars.
  • Viewability:proof the ad had a chance.
  • VCR:who stayed for the ending.
  • Frequency:the line between memorable and annoying.
  • RPM:what a thousand pageviews are worth to you.
  • Fill Rate:how often demand actually showed up.
  • eCPM:every impression, priced like it mattered.
  • Ad Load:how much ad your reader will tolerate.
  • Win Rate:how often your best bid was best enough.
  • ARPU:your audience, divided into revenue.

Index

Beyond the calculators.

Planning, modelling, creative and governance tools that sit around the 75 KPIs.

  1. 01GTM GeneratorStrategyA full go-to-market strategy: positioning, channel mix and stack, 26-week roadmap, org model and risks.
  2. 02Media Plan GeneratorStrategyA graded seven-channel plan with budgets, flights, markets, CAC or ROAS targets, charts and export.
  3. 03Creative StudioToolsPreview a creative in 50+ ad formats, score and export it, and look up sizes and file specs for every format.
  4. 04DoohSightToolsMeasure a DOOH or pDOOH campaign beyond impressions: attention, footfall, ROI, lift and confidence.
  5. 05Contextual SignalToolsNews, social sentiment and search interest around any brand or topic, from free public sources.
  6. 06Media Mix ModelToolsChannel ROI with uncertainty ranges, response curves, a budget optimizer and scenarios, fitted in your browser.
  7. 07GovernanceKnowledgeAI in advertising: disclosure, platform policy, data and consent.
Every buyer and every publisher is doing the same math. Nobody should need a procurement cycle to check it.
The thedigitalwit principle