Strategy
Media plan generator.
Set a budget, markets and dates, split it across seven channels, stagger the flights, then generate a graded plan with charts and a summary you can print or export.
Campaign setup
Illustrative rates, not a live feed.
- United States
- United Kingdom
- United Arab Emirates
- Allocated
- 100%
- Markets
- 3
- Flight
- 1 week
- Objective
- Full-funnel
Channel mix
Allocated: 100% / 100%
Distributes budget based on the selected objective above.
- SocialMid20%$50,000
- Programmatic DisplayLower15%$37,500
- NativeMid10%$25,000
- CTVUpper20%$50,000
- AudioUpper10%$25,000
- DOOHUpper10%$25,000
- YouTubeUpper/Mid15%$37,500
Performance targets
What this split should deliver in customers or revenue, against your target. The optimise button rewrites the channel shares above.
Blended CAC
$99
Customers
2,517
Misses target: 66% worse than target ($60)
| Channel | Assumed CAC | At this spend | Customers |
|---|---|---|---|
| Social | $71 | 704 | |
| Programmatic Display | $92 | 407 | |
| Native | $67 | 374 | |
| CTV | $166 | 302 | |
| Audio | $100 | 249 | |
| DOOH | $167 | 149 | |
| YouTube | $113 | 333 |
Assumptions are illustrative placeholders, not industry data: replace them with your own. Each channel delivers its assumed CAC at an even split, with diminishing returns beyond that (doubling a channel's spend brings about 41% more results). The optimal split puts spend in proportion to (1 ÷ CAC)².
Flight timeline
— – — · 1 week
Each bar shows the weeks that channel is live. Adjust Start wk / End wk to stagger a channel — for example, delaying retargeting until week 3.
- SocialSocial live from week 0 to week 1
- Programmatic DisplayProgrammatic Display live from week 0 to week 1
- NativeNative live from week 0 to week 1
- CTVCTV live from week 0 to week 1
- AudioAudio live from week 0 to week 1
- DOOHDOOH live from week 0 to week 1
- YouTubeYouTube live from week 0 to week 1
Ready. Generating keeps everything in your browser.