Pillar 02 / For publishers and monetization teams
Sell-Side
12 KPI calculators for yield, fill, header bidding and deal health. Same engine as the buy-side: fill in any two fields and the third solves itself.
Showing 12 of 12 calculators
Yield
04- RPMRPM is the ad revenue you earn for every thousand pageviews.RPM = (Ad revenue ÷ Pageviews) × 1000
- Seller eCPMSeller eCPM is the effective revenue you earn per thousand paid impressions, whatever the pricing model behind them.eCPM = (Ad revenue ÷ Paid impressions) × 1000
- Publisher ARPUPublisher ARPU is the ad revenue earned per unique user over a period.ARPU = Ad revenue ÷ Unique users
- Revenue per Available Ad SlotRevenue per available ad slot measures what every ad opportunity earns, filled or not, quoted per thousand slots.Revenue per 1,000 slots = (Ad revenue ÷ Available ad slots) × 1000
Fill & Inventory
03- Fill RateFill rate is the share of ad requests that returned a paid ad.Fill rate = (Filled impressions ÷ Ad requests) × 100
- Viewable Fill RateViewable fill rate is the share of ad requests that became a paid and viewable impression.Viewable fill rate = (Viewable filled impressions ÷ Ad requests) × 100
- Ad LoadAd load is the average number of ads served per pageview.Ads per pageview = Ad impressions ÷ Pageviews
Header Bidding
02- Header Bidding Win RateHeader bidding win rate is the share of a bidder's bids that won the auction.Win rate = (Bids won ÷ Bids received) × 100
- Header Bidding CPM UpliftCPM uplift is how much higher your average CPM is with header bidding than it was with a waterfall.CPM uplift = ((CPM with HB − CPM before) ÷ CPM before) × 100
Deals & Revenue Mix
03- Publisher Take-Home RateTake-home rate is the share of each advertiser dollar that actually reaches the publisher after every intermediary fee.Take-home rate = (Publisher net revenue ÷ Advertiser gross spend) × 100
- PG Realization RatePG realization rate is the share of booked programmatic guaranteed revenue that actually delivered and billed.Realization rate = (Delivered PG revenue ÷ Booked PG revenue) × 100
- Direct Revenue MixDirect revenue mix is the share of ad revenue that comes from deals you sold directly rather than open auctions.Direct revenue mix = (Direct-sold revenue ÷ Total ad revenue) × 100