Header Bidding · Sell-Side calculator
Header Bidding Win Rate
Header bidding win rate is the share of a bidder's bids that won the auction.
Formula
Win rate = (Bids won ÷ Bids received) × 100
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Win rate.
What is Win rate?
Header bidding win rate is the share of a bidder's bids that won the auction. A bidder that bids often but rarely wins is adding latency without adding revenue.
Worked example
If bids won is 45,000 and bids received is 300,000, then Win rate = 15.00%.
Win rate = (Bids won ÷ Bids received) × 100
Formula variable breakdown
- wonBids won
- Enter bids won directly, or leave it blank and let the solver calculate it from the other 2 fields.
- bidsBids received
- Enter bids received directly, or leave it blank and let the solver calculate it from the other 2 fields.
- winWin rate(output)
- Enter win rate directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Win rate links bids won and bids received in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the bids won you have and the Win rate you are targeting, and the solver tells you the bids received you must secure. Or lock bids received and Win rate from a benchmark to see the bids won that plan implies before you commit.