DoohSight · DOOH measurement
Prove what DOOH really did.
Plays and impressions only say a campaign ran. Enter your DOOH or pDOOH results and see attention, footfall, halo, ROI, brand lift and statistical confidence, scored in one place.
Campaign · Meridian Coffee Co. · Autumn Roast Launch
81Intelligence scoreIntelligence score, Good
Good · score 81 / 100
Strong, provable performance
The campaign shows measurable impact beyond impressions. Strongest layer: incrementality. Weakest: cross-channel halo, the place to look for more.
0 of 43 inputs are your campaign's data
43 inputs still hold the fictional sample, so the score mixes your numbers with made-up ones. Each tab below shows how many are left; fields that need your number are marked Sample: replace with your number.
Incremental revenue
$475,952
2.64× ROAS
Cost per incremental visitor
$8.11
Per 1,000 attentive seconds
$31.33
Footfall lift
+35.3%
Confidence
>99.9%
Significant at 95%
Each layer scores 0–100 and counts for its weight.
Traditional reporting vs DoohSight
| Question | Traditional OOH | DoohSight |
|---|---|---|
| What ran | 1,260,000 plays · 9.45M impressions | 3.59M attentive impressions · $31.33 per 1,000 attentive seconds |
| Who saw it | Estimated audience | 44.0% of the market · 5.1× frequency |
| Did it drive visits? | Not measured | +35.3% footfall · 22,200 incremental visitors |
| Did other channels move? | Not measured | +25.8% average lift in search, web and app |
| Did it pay back? | Not measured | 2.64× ROAS against 1.67× break-even |
| Did the brand grow? | Not measured | +12 pts awareness · +5 pts purchase intent |
| Is the effect real? | Not tested | >99.9% confidence in a +35% lift |
| Did it run as booked? | Proof-of-play report | 97.5% verified plays · 0.8% invalid traffic |