Deals & Revenue Mix · Sell-Side calculator
PG Realization Rate
PG realization rate is the share of booked programmatic guaranteed revenue that actually delivered and billed.
Formula
Realization rate = (Delivered PG revenue ÷ Booked PG revenue) × 100
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Realization rate.
What is Realization rate?
PG realization rate is the share of booked programmatic guaranteed revenue that actually delivered and billed. Gaps usually come from targeting that is too narrow, creative issues or buyer-side pacing.
Worked example
If delivered PG revenue is $41,000 and booked PG revenue is $50,000, then Realization rate = 82.00%.
Realization rate = (Delivered PG revenue ÷ Booked PG revenue) × 100
Formula variable breakdown
- deliveredDelivered PG revenue
- Enter delivered PG revenue directly, or leave it blank and let the solver calculate it from the other 2 fields.
- bookedBooked PG revenue
- Enter booked PG revenue directly, or leave it blank and let the solver calculate it from the other 2 fields.
- realizationRealization rate(output)
- Enter realization rate directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Realization rate links delivered PG revenue and booked PG revenue in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the delivered PG revenue you have and the Realization rate you are targeting, and the solver tells you the booked PG revenue you must secure. Or lock booked PG revenue and Realization rate from a benchmark to see the delivered PG revenue that plan implies before you commit.