Deals & Revenue Mix · Sell-Side calculator
Direct Revenue Mix
Direct revenue mix is the share of ad revenue that comes from deals you sold directly rather than open auctions.
Formula
Direct revenue mix = (Direct-sold revenue ÷ Total ad revenue) × 100
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Direct revenue mix.
What is Direct revenue mix?
Direct revenue mix is the share of ad revenue that comes from deals you sold directly rather than open auctions. A healthy direct share means steadier prices and less dependence on exchange demand.
Worked example
If direct-sold revenue is $30,000 and total ad revenue is $120,000, then Direct revenue mix = 25.00%.
Direct revenue mix = (Direct-sold revenue ÷ Total ad revenue) × 100
Formula variable breakdown
- directDirect-sold revenue
- Enter direct-sold revenue directly, or leave it blank and let the solver calculate it from the other 2 fields.
- totalTotal ad revenue
- Enter total ad revenue directly, or leave it blank and let the solver calculate it from the other 2 fields.
- mixDirect revenue mix(output)
- Enter direct revenue mix directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Direct revenue mix links direct-sold revenue and total ad revenue in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the direct-sold revenue you have and the Direct revenue mix you are targeting, and the solver tells you the total ad revenue you must secure. Or lock total ad revenue and Direct revenue mix from a benchmark to see the direct-sold revenue that plan implies before you commit.