Yield · Sell-Side calculator
Revenue per Available Ad Slot
Revenue per available ad slot measures what every ad opportunity earns, filled or not, quoted per thousand slots.
Formula
Revenue per 1,000 slots = (Ad revenue ÷ Available ad slots) × 1000
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Revenue per 1,000 slots.
What is Revenue per 1,000 slots?
Revenue per available ad slot measures what every ad opportunity earns, filled or not, quoted per thousand slots. Like RevPAR in hotels, it punishes unsold inventory, so it is the truest read of total yield.
Worked example
If ad revenue is $9,000 and available ad slots is 3,000,000, then Revenue per 1,000 slots = $3.00.
Revenue per 1,000 slots = (Ad revenue ÷ Available ad slots) × 1000
Formula variable breakdown
- revenueAd revenue
- Enter ad revenue directly, or leave it blank and let the solver calculate it from the other 2 fields.
- slotsAvailable ad slots
- Enter available ad slots directly, or leave it blank and let the solver calculate it from the other 2 fields.
- revpasRevenue per 1,000 slots(output)
- Enter revenue per 1,000 slots directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Revenue per 1,000 slots links ad revenue and available ad slots in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the ad revenue you have and the Revenue per 1,000 slots you are targeting, and the solver tells you the available ad slots you must secure. Or lock available ad slots and Revenue per 1,000 slots from a benchmark to see the ad revenue that plan implies before you commit.