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Yield · Sell-Side calculator

Publisher ARPU

Publisher ARPU is the ad revenue earned per unique user over a period.

Formula

ARPU = Ad revenue ÷ Unique users

Fill in any 2 fields. The one you edited longest ago is solved for you.

input
Dollars.
input
waiting
Dollars. Waiting for the other fields.

Waiting for 2 values to solve ARPU.

What is ARPU?

Publisher ARPU is the ad revenue earned per unique user over a period. It shifts the question from how much a page is worth to how much an audience member is worth, which matters for subscriptions and first-party data strategy.

Worked example

If ad revenue is $54,000 and unique users is 1,200,000, then ARPU = $0.05.

ARPU = Ad revenue ÷ Unique users

Formula variable breakdown

revenueAd revenue
Enter ad revenue directly, or leave it blank and let the solver calculate it from the other 2 fields.
usersUnique users
Enter unique users directly, or leave it blank and let the solver calculate it from the other 2 fields.
arpuARPU(output)
Enter ARPU directly, or leave it blank and let the solver calculate it from the other 2 fields.

Tactical application guide

ARPU links ad revenue and unique users in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the ad revenue you have and the ARPU you are targeting, and the solver tells you the unique users you must secure. Or lock unique users and ARPU from a benchmark to see the ad revenue that plan implies before you commit.

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