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Crypto · Buy-Side calculator

Cohort ROI

Cohort ROI compares the net revenue a group of acquired users generated with what it cost to acquire them.

Formula

Cohort ROI = ((Cohort net revenue − Acquisition cost) ÷ Acquisition cost) × 100

Fill in any 2 fields. The one you edited longest ago is solved for you.

input
Dollars.
input
Dollars.
waiting
Percent. Waiting for the other fields.

Waiting for 2 values to solve Cohort ROI.

What is Cohort ROI?

Cohort ROI compares the net revenue a group of acquired users generated with what it cost to acquire them. In volatile markets, measure it per cohort rather than in aggregate.

Worked example

If cohort net revenue is $11,000 and acquisition cost is $8,000, then Cohort ROI = 37.50%.

Cohort ROI = ((Cohort net revenue − Acquisition cost) ÷ Acquisition cost) × 100

Formula variable breakdown

revenueCohort net revenue
Enter cohort net revenue directly, or leave it blank and let the solver calculate it from the other 2 fields.
costAcquisition cost
Enter acquisition cost directly, or leave it blank and let the solver calculate it from the other 2 fields.
roiCohort ROI(output)
Enter cohort ROI directly, or leave it blank and let the solver calculate it from the other 2 fields.

Tactical application guide

Cohort ROI compares cohort net revenue with acquisition cost. Set a target Cohort ROI and a known acquisition cost to find the cohort net revenue you need to clear the bar, or enter the cohort net revenue you expect with the Cohort ROI you require to find the most you can afford to spend. A target of 0% gives your exact break-even point.

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