Crypto · Buy-Side calculator
Cost per Funded Wallet
Cost per funded wallet prices each new user who actually deposits.
Formula
Cost per funded wallet = Spend ÷ Funded wallets
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Cost per funded wallet.
What is Cost per funded wallet?
Cost per funded wallet prices each new user who actually deposits. It filters out airdrop hunters and curious connectors, so it is the crypto metric closest to a true CPA.
Worked example
If spend is $8,000 and funded wallets is 320, then Cost per funded wallet = $25.00.
Cost per funded wallet = Spend ÷ Funded wallets
Formula variable breakdown
- spendSpend
- Enter spend directly, or leave it blank and let the solver calculate it from the other 2 fields.
- fundedFunded wallets
- Enter funded wallets directly, or leave it blank and let the solver calculate it from the other 2 fields.
- cpfwCost per funded wallet(output)
- Enter cost per funded wallet directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Cost per funded wallet links spend and funded wallets in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the spend you have and the Cost per funded wallet you are targeting, and the solver tells you the funded wallets you must secure. Or lock funded wallets and Cost per funded wallet from a benchmark to see the spend that plan implies before you commit.
More in Crypto
All Crypto calculators →- Cost per Wallet ConnectCost per wallet connect is what you pay for each user who links a crypto wallet to your app.
- Wallet Funding RateWallet funding rate is the share of connected wallets that went on to deposit.
- Cohort ROICohort ROI compares the net revenue a group of acquired users generated with what it cost to acquire them.