Universal · Buy-Side calculator
Conversion Rate
Conversion rate is the share of clicks that went on to complete your goal action.
Formula
Conversion rate = (Conversions ÷ Clicks) × 100
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Conversion rate.
What is Conversion rate?
Conversion rate is the share of clicks that went on to complete your goal action. It measures the landing experience and offer as much as the ad, and it is the bridge between CPC and CPA.
Worked example
If conversions is 90 and clicks is 3,000, then Conversion rate = 3.00%.
Conversion rate = (Conversions ÷ Clicks) × 100
Formula variable breakdown
- conversionsConversions
- Enter conversions directly, or leave it blank and let the solver calculate it from the other 2 fields.
- clicksClicks
- Enter clicks directly, or leave it blank and let the solver calculate it from the other 2 fields.
- cvrConversion rate(output)
- Enter conversion rate directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Conversion rate links conversions and clicks in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the conversions you have and the Conversion rate you are targeting, and the solver tells you the clicks you must secure. Or lock clicks and Conversion rate from a benchmark to see the conversions that plan implies before you commit.
More in Universal
All Universal calculators →- CPM (Cost per Mille)CPM is what you pay for every thousand ad impressions.
- CPC (Cost per Click)CPC is the average price you pay each time someone clicks your ad.
- CTR (Click-Through Rate)CTR is the share of impressions that turned into a click.
- CPA (Cost per Acquisition)CPA is what you pay, on average, for each conversion you define as the goal.
- ROAS (Return on Ad Spend)ROAS is the revenue generated for every dollar of advertising.
- ROI (Return on Investment)ROI is the profit or loss on an investment, expressed as a percentage of what it cost.
- LTV (Customer Lifetime Value)LTV is the total revenue you can expect from a customer over the whole relationship.
- Break-Even ROASBreak-even ROAS is the return on ad spend at which a campaign exactly covers its product costs.