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Universal · Buy-Side calculator

ROI (Return on Investment)

ROI is the profit or loss on an investment, expressed as a percentage of what it cost.

Formula

ROI = ((Return − Cost) ÷ Cost) × 100

Fill in any 2 fields. The one you edited longest ago is solved for you.

input
Dollars.
input
Dollars.
waiting
Percent. Waiting for the other fields.

Waiting for 2 values to solve ROI.

What is ROI?

ROI is the profit or loss on an investment, expressed as a percentage of what it cost. Unlike ROAS it nets out the cost, so 0% means you broke even and anything negative lost money.

Worked example

If return is $30,000 and cost is $20,000, then ROI = 50.00%.

ROI = ((Return − Cost) ÷ Cost) × 100

Formula variable breakdown

revenueReturn
Enter return directly, or leave it blank and let the solver calculate it from the other 2 fields.
costCost
Enter cost directly, or leave it blank and let the solver calculate it from the other 2 fields.
roiROI(output)
Enter ROI directly, or leave it blank and let the solver calculate it from the other 2 fields.

Tactical application guide

ROI compares return with cost. Set a target ROI and a known cost to find the return you need to clear the bar, or enter the return you expect with the ROI you require to find the most you can afford to spend. A target of 0% gives your exact break-even point.

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