Healthcare · Buy-Side calculator
Cost per Booked Appointment
Cost per booked appointment is the ad cost of each scheduled visit.
Formula
Cost per appointment = Spend ÷ Booked appointments
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Cost per appointment.
What is Cost per appointment?
Cost per booked appointment is the ad cost of each scheduled visit. For providers it is the most practical acquisition metric, sitting between a lead and a treated patient.
Worked example
If spend is $9,000 and booked appointments is 150, then Cost per appointment = $60.00.
Cost per appointment = Spend ÷ Booked appointments
Formula variable breakdown
- spendSpend
- Enter spend directly, or leave it blank and let the solver calculate it from the other 2 fields.
- appointmentsBooked appointments
- Enter booked appointments directly, or leave it blank and let the solver calculate it from the other 2 fields.
- cpaCost per appointment(output)
- Enter cost per appointment directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Cost per appointment links spend and booked appointments in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the spend you have and the Cost per appointment you are targeting, and the solver tells you the booked appointments you must secure. Or lock booked appointments and Cost per appointment from a benchmark to see the spend that plan implies before you commit.
More in Healthcare
All Healthcare calculators →- Lead-to-Patient RateLead-to-patient rate is the share of inquiries that became treated patients.
- Cost per New PatientCost per new patient is the full ad cost of each patient who actually started care.
- HCP Reach %HCP reach is the share of a target list of healthcare professionals your campaign reached.