Healthcare · Buy-Side calculator
Lead-to-Patient Rate
Lead-to-patient rate is the share of inquiries that became treated patients.
Formula
Lead-to-patient rate = (New patients ÷ Leads) × 100
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Lead-to-patient rate.
What is Lead-to-patient rate?
Lead-to-patient rate is the share of inquiries that became treated patients. It often depends more on intake speed and insurance fit than on the ad that generated the lead.
Worked example
If new patients is 45 and leads is 300, then Lead-to-patient rate = 15.00%.
Lead-to-patient rate = (New patients ÷ Leads) × 100
Formula variable breakdown
- patientsNew patients
- Enter new patients directly, or leave it blank and let the solver calculate it from the other 2 fields.
- leadsLeads
- Enter leads directly, or leave it blank and let the solver calculate it from the other 2 fields.
- rateLead-to-patient rate(output)
- Enter lead-to-patient rate directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Lead-to-patient rate links new patients and leads in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the new patients you have and the Lead-to-patient rate you are targeting, and the solver tells you the leads you must secure. Or lock leads and Lead-to-patient rate from a benchmark to see the new patients that plan implies before you commit.