Healthcare · Buy-Side calculator
Cost per New Patient
Cost per new patient is the full ad cost of each patient who actually started care.
Formula
Cost per new patient = Spend ÷ New patients
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Cost per new patient.
What is Cost per new patient?
Cost per new patient is the full ad cost of each patient who actually started care. Compare it with patient lifetime value, not with cost per lead.
Worked example
If spend is $9,000 and new patients is 45, then Cost per new patient = $200.00.
Cost per new patient = Spend ÷ New patients
Formula variable breakdown
- spendSpend
- Enter spend directly, or leave it blank and let the solver calculate it from the other 2 fields.
- patientsNew patients
- Enter new patients directly, or leave it blank and let the solver calculate it from the other 2 fields.
- cpnpCost per new patient(output)
- Enter cost per new patient directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Cost per new patient links spend and new patients in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the spend you have and the Cost per new patient you are targeting, and the solver tells you the new patients you must secure. Or lock new patients and Cost per new patient from a benchmark to see the spend that plan implies before you commit.