DOOH · Buy-Side calculator
Cost per Play
Cost per play is the average price each time your ad runs on a screen.
Formula
Cost per play = Spend ÷ Ad plays
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Cost per play.
What is Cost per play?
Cost per play is the average price each time your ad runs on a screen. It is the native unit of DOOH pricing, before any audience estimate is applied.
Worked example
If spend is $6,000 and ad plays is 15,000, then Cost per play = $0.40.
Cost per play = Spend ÷ Ad plays
Formula variable breakdown
- spendSpend
- Enter spend directly, or leave it blank and let the solver calculate it from the other 2 fields.
- playsAd plays
- Enter ad plays directly, or leave it blank and let the solver calculate it from the other 2 fields.
- cppCost per play(output)
- Enter cost per play directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Cost per play links spend and ad plays in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the spend you have and the Cost per play you are targeting, and the solver tells you the ad plays you must secure. Or lock ad plays and Cost per play from a benchmark to see the spend that plan implies before you commit.