DOOH · Buy-Side calculator
Share of Voice
Share of voice is the portion of a screen's ad loop that belongs to you.
Formula
Share of voice = (Your plays ÷ Total loop plays) × 100
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Share of voice.
What is Share of voice?
Share of voice is the portion of a screen's ad loop that belongs to you. A one-in-six slot is about 17%; higher shares buy dominance in a location, usually at a premium.
Worked example
If your plays is 1,200 and total loop plays is 7,200, then Share of voice = 16.67%.
Share of voice = (Your plays ÷ Total loop plays) × 100
Formula variable breakdown
- yoursYour plays
- Enter your plays directly, or leave it blank and let the solver calculate it from the other 2 fields.
- totalTotal loop plays
- Enter total loop plays directly, or leave it blank and let the solver calculate it from the other 2 fields.
- sovShare of voice(output)
- Enter share of voice directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Share of voice links your plays and total loop plays in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the your plays you have and the Share of voice you are targeting, and the solver tells you the total loop plays you must secure. Or lock total loop plays and Share of voice from a benchmark to see the your plays that plan implies before you commit.