DOOH · Buy-Side calculator
Total Plays
Total plays is how many times your ad will run across a network over a flight.
Formula
Total plays = Screens × Plays per screen per day × Flight length
Fill in any 3 fields. The one you edited longest ago is solved for you.
Waiting for 3 values to solve Total plays.
What is Total plays?
Total plays is how many times your ad will run across a network over a flight. Solve it the other way to find how many screens or days you need to deliver a play guarantee.
Worked example
If screens is 40, plays per screen per day is 120 and flight length is 14 days, then Total plays = 67,200.00.
Total plays = Screens × Plays per screen per day × Flight length
Formula variable breakdown
- screensScreens
- Enter screens directly, or leave it blank and let the solver calculate it from the other 3 fields.
- ppdPlays per screen per day
- Enter plays per screen per day directly, or leave it blank and let the solver calculate it from the other 3 fields.
- daysFlight length
- Enter flight length directly, or leave it blank and let the solver calculate it from the other 3 fields.
- playsTotal plays(output)
- Enter total plays directly, or leave it blank and let the solver calculate it from the other 3 fields.
Tactical application guide
Total plays is the product of screens, plays per screen per day and flight length, so a gap in one must be made up by the others. Fill any three to solve the fourth: set a Total plays goal and two levers you trust, and see exactly how far the remaining lever has to move.