Display/Programmatic · Buy-Side calculator
Working Media Spend
Working media is the part of your budget that actually buys impressions after platform, data and agency fees.
Formula
Working media = Gross budget × Working media share %
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Working media.
What is Working media?
Working media is the part of your budget that actually buys impressions after platform, data and agency fees. Knowing the share tells you how much of every dollar reaches a publisher.
Worked example
If gross budget is $50,000 and working media share is 72%, then Working media = $36,000.00.
Working media = Gross budget × Working media share %
Formula variable breakdown
- grossGross budget
- Enter gross budget directly, or leave it blank and let the solver calculate it from the other 2 fields.
- workingWorking media share
- Enter working media share directly, or leave it blank and let the solver calculate it from the other 2 fields.
- mediaWorking media(output)
- Enter working media directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Working media scales with both gross budget and working media share. Use it forwards to forecast Working media from a plan, or backwards: fix the Working media you need and the working media share you can realistically achieve, and the solver returns the gross budget required. Swap them to find the working media share you must hit on a fixed gross budget.
More in Display/Programmatic
All Display/Programmatic calculators →- vCPM (Viewable CPM)vCPM is the price of a thousand impressions that actually met the viewability standard.
- Viewability RateViewability rate is the share of measured impressions that were actually viewable.
- Average FrequencyAverage frequency is how many times, on average, each person you reached saw your ad.
- Invalid Traffic (IVT) RateIVT rate is the share of impressions flagged as invalid: bots, crawlers, or fraudulent activity.