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App/Mobile · Buy-Side calculator

ARPDAU

ARPDAU is average revenue per daily active user.

Formula

ARPDAU = Daily revenue ÷ Daily active users

Fill in any 2 fields. The one you edited longest ago is solved for you.

input
Dollars.
input
waiting
Dollars. Waiting for the other fields.

Waiting for 2 values to solve ARPDAU.

What is ARPDAU?

ARPDAU is average revenue per daily active user. It is the day-by-day monetization pulse of an app, and the number you multiply by retention to estimate user value.

Worked example

If daily revenue is $4,200 and daily active users is 35,000, then ARPDAU = $0.12.

ARPDAU = Daily revenue ÷ Daily active users

Formula variable breakdown

revenueDaily revenue
Enter daily revenue directly, or leave it blank and let the solver calculate it from the other 2 fields.
dauDaily active users
Enter daily active users directly, or leave it blank and let the solver calculate it from the other 2 fields.
arpdauARPDAU(output)
Enter ARPDAU directly, or leave it blank and let the solver calculate it from the other 2 fields.

Tactical application guide

ARPDAU links daily revenue and daily active users in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the daily revenue you have and the ARPDAU you are targeting, and the solver tells you the daily active users you must secure. Or lock daily active users and ARPDAU from a benchmark to see the daily revenue that plan implies before you commit.

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