App/Mobile · Buy-Side calculator
Paying Users Forecast
This forecast estimates how many installers will become paying users at a given payer conversion rate.
Formula
Paying users = Installs × Payer conversion %
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Paying users.
What is Paying users?
This forecast estimates how many installers will become paying users at a given payer conversion rate. Use it to check whether an install target is big enough to hit a revenue goal.
Worked example
If installs is 20,000 and payer conversion is 3.5%, then Paying users = 700.00.
Paying users = Installs × Payer conversion %
Formula variable breakdown
- installsInstalls
- Enter installs directly, or leave it blank and let the solver calculate it from the other 2 fields.
- payerPayer conversion
- Enter payer conversion directly, or leave it blank and let the solver calculate it from the other 2 fields.
- payersPaying users(output)
- Enter paying users directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Paying users scales with both installs and payer conversion. Use it forwards to forecast Paying users from a plan, or backwards: fix the Paying users you need and the payer conversion you can realistically achieve, and the solver returns the installs required. Swap them to find the payer conversion you must hit on a fixed installs.
More in App/Mobile
All App/Mobile calculators →- CPI (Cost per Install)CPI is the average cost of each app install driven by your ads.
- Click-to-Install RateClick-to-install rate is the share of ad clicks that ended in an install.
- Day-7 RetentionDay-7 retention is the share of new installers still opening the app a week later.
- ARPDAUARPDAU is average revenue per daily active user.