App/Mobile · Buy-Side calculator
Click-to-Install Rate
Click-to-install rate is the share of ad clicks that ended in an install.
Formula
Click-to-install rate = (Installs ÷ Clicks) × 100
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Click-to-install rate.
What is Click-to-install rate?
Click-to-install rate is the share of ad clicks that ended in an install. It reflects your app store page as much as the ad: screenshots, ratings and size all move it.
Worked example
If installs is 6,000 and clicks is 120,000, then Click-to-install rate = 5.00%.
Click-to-install rate = (Installs ÷ Clicks) × 100
Formula variable breakdown
- installsInstalls
- Enter installs directly, or leave it blank and let the solver calculate it from the other 2 fields.
- clicksClicks
- Enter clicks directly, or leave it blank and let the solver calculate it from the other 2 fields.
- rateClick-to-install rate(output)
- Enter click-to-install rate directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Click-to-install rate links installs and clicks in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the installs you have and the Click-to-install rate you are targeting, and the solver tells you the clicks you must secure. Or lock clicks and Click-to-install rate from a benchmark to see the installs that plan implies before you commit.
More in App/Mobile
All App/Mobile calculators →- CPI (Cost per Install)CPI is the average cost of each app install driven by your ads.
- Day-7 RetentionDay-7 retention is the share of new installers still opening the app a week later.
- ARPDAUARPDAU is average revenue per daily active user.
- Paying Users ForecastThis forecast estimates how many installers will become paying users at a given payer conversion rate.