Gaming · Buy-Side calculator
ARPPU
ARPPU is average revenue per paying user.
Formula
ARPPU = Revenue ÷ Paying players
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve ARPPU.
What is ARPPU?
ARPPU is average revenue per paying user. Together with payer conversion it explains where game revenue comes from: many small spenders or a few big ones.
Worked example
If revenue is $22,000 and paying players is 800, then ARPPU = $27.50.
ARPPU = Revenue ÷ Paying players
Formula variable breakdown
- revenueRevenue
- Enter revenue directly, or leave it blank and let the solver calculate it from the other 2 fields.
- payersPaying players
- Enter paying players directly, or leave it blank and let the solver calculate it from the other 2 fields.
- arppuARPPU(output)
- Enter ARPPU directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
ARPPU links revenue and paying players in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the revenue you have and the ARPPU you are targeting, and the solver tells you the paying players you must secure. Or lock paying players and ARPPU from a benchmark to see the revenue that plan implies before you commit.