Gaming · Buy-Side calculator
In-Game Ad Revenue
In-game ad revenue estimates what rewarded and interstitial ads will earn across your player base.
Formula
Ad revenue = Players × Ad impressions per player × (eCPM ÷ 1000)
Fill in any 3 fields. The one you edited longest ago is solved for you.
Waiting for 3 values to solve Ad revenue.
What is Ad revenue?
In-game ad revenue estimates what rewarded and interstitial ads will earn across your player base. Solve for eCPM or impressions per player to see what a revenue goal demands.
Worked example
If players is 25,000, ad impressions per player is 40 and eCPM is $12, then Ad revenue = $12,000.00.
Ad revenue = Players × Ad impressions per player × (eCPM ÷ 1000)
Formula variable breakdown
- playersPlayers
- Enter players directly, or leave it blank and let the solver calculate it from the other 3 fields.
- perplayerAd impressions per player
- Enter ad impressions per player directly, or leave it blank and let the solver calculate it from the other 3 fields.
- ecpmeCPM
- Enter eCPM directly, or leave it blank and let the solver calculate it from the other 3 fields.
- revenueAd revenue(output)
- Enter ad revenue directly, or leave it blank and let the solver calculate it from the other 3 fields.
Tactical application guide
Ad revenue is the product of players, ad impressions per player and eCPM, so a gap in one must be made up by the others. Fill any three to solve the fourth: set a Ad revenue goal and two levers you trust, and see exactly how far the remaining lever has to move.