Gaming · Buy-Side calculator
Cost per Registration
Cost per registration is the ad cost of each new player account.
Formula
Cost per registration = Spend ÷ Registrations
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Cost per registration.
What is Cost per registration?
Cost per registration is the ad cost of each new player account. For PC and console titles it often replaces CPI as the core acquisition metric.
Worked example
If spend is $10,000 and registrations is 4,000, then Cost per registration = $2.50.
Cost per registration = Spend ÷ Registrations
Formula variable breakdown
- spendSpend
- Enter spend directly, or leave it blank and let the solver calculate it from the other 2 fields.
- registrationsRegistrations
- Enter registrations directly, or leave it blank and let the solver calculate it from the other 2 fields.
- cprCost per registration(output)
- Enter cost per registration directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Cost per registration links spend and registrations in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the spend you have and the Cost per registration you are targeting, and the solver tells you the registrations you must secure. Or lock registrations and Cost per registration from a benchmark to see the spend that plan implies before you commit.