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Audio · Buy-Side calculator

Audio Reach

Audio reach estimates how many unique listeners heard your ad, from total impressions and average frequency.

Formula

Unique listeners reached = Impressions ÷ Average frequency

Fill in any 2 fields. The one you edited longest ago is solved for you.

input
input
waiting
Waiting for the other fields.

Waiting for 2 values to solve Unique listeners reached.

What is Unique listeners reached?

Audio reach estimates how many unique listeners heard your ad, from total impressions and average frequency. It is how you translate an impression buy into the number of people it touched.

Worked example

If impressions is 900,000 and average frequency is 3x, then Unique listeners reached = 300,000.00.

Unique listeners reached = Impressions ÷ Average frequency

Formula variable breakdown

impressionsImpressions
Enter impressions directly, or leave it blank and let the solver calculate it from the other 2 fields.
frequencyAverage frequency
Enter average frequency directly, or leave it blank and let the solver calculate it from the other 2 fields.
reachUnique listeners reached(output)
Enter unique listeners reached directly, or leave it blank and let the solver calculate it from the other 2 fields.

Tactical application guide

Unique listeners reached links impressions and average frequency in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the impressions you have and the Unique listeners reached you are targeting, and the solver tells you the average frequency you must secure. Or lock average frequency and Unique listeners reached from a benchmark to see the impressions that plan implies before you commit.

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