Audio · Buy-Side calculator
Companion Banner CTR
Companion CTR is the click rate on the display banner that appears alongside an audio ad.
Formula
Companion CTR = (Companion clicks ÷ Companion impressions) × 100
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Companion CTR.
What is Companion CTR?
Companion CTR is the click rate on the display banner that appears alongside an audio ad. Rates are low by nature, since most listening is screen-off, so judge it against audio benchmarks, not display.
Worked example
If companion clicks is 420 and companion impressions is 150,000, then Companion CTR = 0.28%.
Companion CTR = (Companion clicks ÷ Companion impressions) × 100
Formula variable breakdown
- clicksCompanion clicks
- Enter companion clicks directly, or leave it blank and let the solver calculate it from the other 2 fields.
- impressionsCompanion impressions
- Enter companion impressions directly, or leave it blank and let the solver calculate it from the other 2 fields.
- ctrCompanion CTR(output)
- Enter companion CTR directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Companion CTR links companion clicks and companion impressions in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the companion clicks you have and the Companion CTR you are targeting, and the solver tells you the companion impressions you must secure. Or lock companion impressions and Companion CTR from a benchmark to see the companion clicks that plan implies before you commit.
More in Audio
All Audio calculators →- LTR (Listen-Through Rate)LTR is the audio equivalent of video completion: the share of ads that played to the end.
- CPCL (Cost per Completed Listen)CPCL is the price of each audio ad heard all the way through.
- Audio ReachAudio reach estimates how many unique listeners heard your ad, from total impressions and average frequency.