Skip to content
thedigitalwit

Native · Buy-Side calculator

Click Forecast

The click forecast shows how many clicks a budget buys at an expected CPC.

Formula

Clicks = Budget ÷ Expected CPC

Fill in any 2 fields. The one you edited longest ago is solved for you.

input
Dollars.
input
Dollars.
waiting
Waiting for the other fields.

Waiting for 2 values to solve Clicks.

What is Clicks?

The click forecast shows how many clicks a budget buys at an expected CPC. Run it backwards to find the CPC you need to hit a traffic goal on a fixed budget.

Worked example

If budget is $5,000 and expected CPC is $0.8, then Clicks = 6,250.00.

Clicks = Budget ÷ Expected CPC

Formula variable breakdown

budgetBudget
Enter budget directly, or leave it blank and let the solver calculate it from the other 2 fields.
cpcExpected CPC
Enter expected CPC directly, or leave it blank and let the solver calculate it from the other 2 fields.
clicksClicks(output)
Enter clicks directly, or leave it blank and let the solver calculate it from the other 2 fields.

Tactical application guide

Clicks links budget and expected CPC in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the budget you have and the Clicks you are targeting, and the solver tells you the expected CPC you must secure. Or lock expected CPC and Clicks from a benchmark to see the budget that plan implies before you commit.

More in Native

All Native calculators →