Native · Buy-Side calculator
Engaged Visit Rate
Engaged visit rate is the share of landing page views that met your engagement bar, such as time on page or scroll depth.
Formula
Engaged visit rate = (Engaged visits ÷ Landing page views) × 100
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Engaged visit rate.
What is Engaged visit rate?
Engaged visit rate is the share of landing page views that met your engagement bar, such as time on page or scroll depth. It separates readers from accidental clicks on native placements.
Worked example
If engaged visits is 2,100 and landing page views is 7,000, then Engaged visit rate = 30.00%.
Engaged visit rate = (Engaged visits ÷ Landing page views) × 100
Formula variable breakdown
- engagedEngaged visits
- Enter engaged visits directly, or leave it blank and let the solver calculate it from the other 2 fields.
- lpvLanding page views
- Enter landing page views directly, or leave it blank and let the solver calculate it from the other 2 fields.
- rateEngaged visit rate(output)
- Enter engaged visit rate directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Engaged visit rate links engaged visits and landing page views in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the engaged visits you have and the Engaged visit rate you are targeting, and the solver tells you the landing page views you must secure. Or lock landing page views and Engaged visit rate from a benchmark to see the engaged visits that plan implies before you commit.
More in Native
All Native calculators →- Cost per Landing Page ViewCost per landing page view is what you pay for each visitor whose page actually loaded.
- Cost per Engaged VisitCost per engaged visit prices only the visitors who actually read or interacted.
- Click ForecastThe click forecast shows how many clicks a budget buys at an expected CPC.