Native · Buy-Side calculator
Cost per Landing Page View
Cost per landing page view is what you pay for each visitor whose page actually loaded.
Formula
Cost per landing page view = Spend ÷ Landing page views
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Cost per landing page view.
What is Cost per landing page view?
Cost per landing page view is what you pay for each visitor whose page actually loaded. Native clicks often bounce before the page renders, so this is a more honest traffic cost than CPC.
Worked example
If spend is $3,500 and landing page views is 7,000, then Cost per landing page view = $0.50.
Cost per landing page view = Spend ÷ Landing page views
Formula variable breakdown
- spendSpend
- Enter spend directly, or leave it blank and let the solver calculate it from the other 2 fields.
- lpvLanding page views
- Enter landing page views directly, or leave it blank and let the solver calculate it from the other 2 fields.
- cplpvCost per landing page view(output)
- Enter cost per landing page view directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Cost per landing page view links spend and landing page views in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the spend you have and the Cost per landing page view you are targeting, and the solver tells you the landing page views you must secure. Or lock landing page views and Cost per landing page view from a benchmark to see the spend that plan implies before you commit.
More in Native
All Native calculators →- Engaged Visit RateEngaged visit rate is the share of landing page views that met your engagement bar, such as time on page or scroll depth.
- Cost per Engaged VisitCost per engaged visit prices only the visitors who actually read or interacted.
- Click ForecastThe click forecast shows how many clicks a budget buys at an expected CPC.