Native · Buy-Side calculator
Cost per Engaged Visit
Cost per engaged visit prices only the visitors who actually read or interacted.
Formula
Cost per engaged visit = Spend ÷ Engaged visits
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Cost per engaged visit.
What is Cost per engaged visit?
Cost per engaged visit prices only the visitors who actually read or interacted. It is the metric that best rewards native content that earns attention instead of baiting clicks.
Worked example
If spend is $3,500 and engaged visits is 2,100, then Cost per engaged visit = $1.67.
Cost per engaged visit = Spend ÷ Engaged visits
Formula variable breakdown
- spendSpend
- Enter spend directly, or leave it blank and let the solver calculate it from the other 2 fields.
- engagedEngaged visits
- Enter engaged visits directly, or leave it blank and let the solver calculate it from the other 2 fields.
- cpevCost per engaged visit(output)
- Enter cost per engaged visit directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Cost per engaged visit links spend and engaged visits in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the spend you have and the Cost per engaged visit you are targeting, and the solver tells you the engaged visits you must secure. Or lock engaged visits and Cost per engaged visit from a benchmark to see the spend that plan implies before you commit.
More in Native
All Native calculators →- Cost per Landing Page ViewCost per landing page view is what you pay for each visitor whose page actually loaded.
- Engaged Visit RateEngaged visit rate is the share of landing page views that met your engagement bar, such as time on page or scroll depth.
- Click ForecastThe click forecast shows how many clicks a budget buys at an expected CPC.