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Social · Buy-Side calculator

Cost per Follower

Cost per follower is what you pay for each new account that follows you.

Formula

Cost per follower = Spend ÷ New followers

Fill in any 2 fields. The one you edited longest ago is solved for you.

input
Dollars.
input
waiting
Dollars. Waiting for the other fields.

Waiting for 2 values to solve Cost per follower.

What is Cost per follower?

Cost per follower is what you pay for each new account that follows you. It only makes sense next to an estimate of what a follower is worth in organic reach and future conversions.

Worked example

If spend is $2,000 and new followers is 1,600, then Cost per follower = $1.25.

Cost per follower = Spend ÷ New followers

Formula variable breakdown

spendSpend
Enter spend directly, or leave it blank and let the solver calculate it from the other 2 fields.
followersNew followers
Enter new followers directly, or leave it blank and let the solver calculate it from the other 2 fields.
cpfCost per follower(output)
Enter cost per follower directly, or leave it blank and let the solver calculate it from the other 2 fields.

Tactical application guide

Cost per follower links spend and new followers in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the spend you have and the Cost per follower you are targeting, and the solver tells you the new followers you must secure. Or lock new followers and Cost per follower from a benchmark to see the spend that plan implies before you commit.

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