Social · Buy-Side calculator
Thumb-Stop Rate
Thumb-stop rate is the share of impressions where someone paused for at least three seconds.
Formula
Thumb-stop rate = (3-second views ÷ Impressions) × 100
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Thumb-stop rate.
What is Thumb-stop rate?
Thumb-stop rate is the share of impressions where someone paused for at least three seconds. It isolates how well your first frame stops the scroll, before the message even starts.
Worked example
If 3-second views is 36,000 and impressions is 150,000, then Thumb-stop rate = 24.00%.
Thumb-stop rate = (3-second views ÷ Impressions) × 100
Formula variable breakdown
- holds3-second views
- Enter 3-second views directly, or leave it blank and let the solver calculate it from the other 2 fields.
- impressionsImpressions
- Enter impressions directly, or leave it blank and let the solver calculate it from the other 2 fields.
- tsrThumb-stop rate(output)
- Enter thumb-stop rate directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Thumb-stop rate links 3-second views and impressions in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the 3-second views you have and the Thumb-stop rate you are targeting, and the solver tells you the impressions you must secure. Or lock impressions and Thumb-stop rate from a benchmark to see the 3-second views that plan implies before you commit.
More in Social
All Social calculators →- Engagement RateEngagement rate is the share of impressions that produced a like, comment, share, save or click.
- CPE (Cost per Engagement)CPE is the average price of each engagement on a paid social post.
- Cost per FollowerCost per follower is what you pay for each new account that follows you.
- CPL (Cost per Lead)CPL is the average cost of each lead captured, often through a native lead form.