Social · Buy-Side calculator
Engagement Rate
Engagement rate is the share of impressions that produced a like, comment, share, save or click.
Formula
Engagement rate = (Engagements ÷ Impressions) × 100
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Engagement rate.
What is Engagement rate?
Engagement rate is the share of impressions that produced a like, comment, share, save or click. It is social's shorthand for whether the content resonated with the feed it landed in.
Worked example
If engagements is 5,400 and impressions is 180,000, then Engagement rate = 3.00%.
Engagement rate = (Engagements ÷ Impressions) × 100
Formula variable breakdown
- engagementsEngagements
- Enter engagements directly, or leave it blank and let the solver calculate it from the other 2 fields.
- impressionsImpressions
- Enter impressions directly, or leave it blank and let the solver calculate it from the other 2 fields.
- erEngagement rate(output)
- Enter engagement rate directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Engagement rate links engagements and impressions in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the engagements you have and the Engagement rate you are targeting, and the solver tells you the impressions you must secure. Or lock impressions and Engagement rate from a benchmark to see the engagements that plan implies before you commit.
More in Social
All Social calculators →- CPE (Cost per Engagement)CPE is the average price of each engagement on a paid social post.
- Cost per FollowerCost per follower is what you pay for each new account that follows you.
- Thumb-Stop RateThumb-stop rate is the share of impressions where someone paused for at least three seconds.
- CPL (Cost per Lead)CPL is the average cost of each lead captured, often through a native lead form.