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CTV · Buy-Side calculator

Cost per Household Reached

Cost per household is what you pay to reach each unique TV household.

Formula

Cost per household = Spend ÷ Households reached

Fill in any 2 fields. The one you edited longest ago is solved for you.

input
Dollars.
input
waiting
Dollars. Waiting for the other fields.

Waiting for 2 values to solve Cost per household.

What is Cost per household?

Cost per household is what you pay to reach each unique TV household. CTV is bought and measured at the household level, so this is the reach price that matters more than CPM.

Worked example

If spend is $25,000 and households reached is 180,000, then Cost per household = $0.14.

Cost per household = Spend ÷ Households reached

Formula variable breakdown

spendSpend
Enter spend directly, or leave it blank and let the solver calculate it from the other 2 fields.
householdsHouseholds reached
Enter households reached directly, or leave it blank and let the solver calculate it from the other 2 fields.
cphhCost per household(output)
Enter cost per household directly, or leave it blank and let the solver calculate it from the other 2 fields.

Tactical application guide

Cost per household links spend and households reached in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the spend you have and the Cost per household you are targeting, and the solver tells you the households reached you must secure. Or lock households reached and Cost per household from a benchmark to see the spend that plan implies before you commit.

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