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CTV · Buy-Side calculator

Household Reach %

Household reach is the share of your target TV households that saw the campaign at least once.

Formula

Household reach = (Households reached ÷ Target households) × 100

Fill in any 2 fields. The one you edited longest ago is solved for you.

input
input
waiting
Percent. Waiting for the other fields.

Waiting for 2 values to solve Household reach.

What is Household reach?

Household reach is the share of your target TV households that saw the campaign at least once. It is the headline number for any awareness-led CTV plan.

Worked example

If households reached is 180,000 and target households is 1,200,000, then Household reach = 15.00%.

Household reach = (Households reached ÷ Target households) × 100

Formula variable breakdown

householdsHouseholds reached
Enter households reached directly, or leave it blank and let the solver calculate it from the other 2 fields.
universeTarget households
Enter target households directly, or leave it blank and let the solver calculate it from the other 2 fields.
reachHousehold reach(output)
Enter household reach directly, or leave it blank and let the solver calculate it from the other 2 fields.

Tactical application guide

Household reach links households reached and target households in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the households reached you have and the Household reach you are targeting, and the solver tells you the target households you must secure. Or lock target households and Household reach from a benchmark to see the households reached that plan implies before you commit.

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