CTV · Buy-Side calculator
Cost per Site Visit
Cost per site visit prices the traffic a CTV campaign drove to your website.
Formula
Cost per site visit = Spend ÷ Site visits
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Cost per site visit.
What is Cost per site visit?
Cost per site visit prices the traffic a CTV campaign drove to your website. It lets you put streaming TV next to search and social on the same performance scale.
Worked example
If spend is $25,000 and site visits is 2,700, then Cost per site visit = $9.26.
Cost per site visit = Spend ÷ Site visits
Formula variable breakdown
- spendSpend
- Enter spend directly, or leave it blank and let the solver calculate it from the other 2 fields.
- visitsSite visits
- Enter site visits directly, or leave it blank and let the solver calculate it from the other 2 fields.
- cpvCost per site visit(output)
- Enter cost per site visit directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Cost per site visit links spend and site visits in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the spend you have and the Cost per site visit you are targeting, and the solver tells you the site visits you must secure. Or lock site visits and Cost per site visit from a benchmark to see the spend that plan implies before you commit.
More in CTV
All CTV calculators →- Cost per Household ReachedCost per household is what you pay to reach each unique TV household.
- GRPs (Gross Rating Points)GRPs measure the total weight of a TV buy: reach as a percentage of the target audience multiplied by average frequency.
- Household Reach %Household reach is the share of your target TV households that saw the campaign at least once.
- Household Site Visit RateSite visit rate is the share of reached households that later visited your site, matched by IP or device graph.