Ecommerce/Shopping · Buy-Side calculator
Add-to-Cart Rate
Add-to-cart rate is the share of sessions where a shopper put something in the basket.
Formula
Add-to-cart rate = (Add-to-carts ÷ Sessions) × 100
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Add-to-cart rate.
What is Add-to-cart rate?
Add-to-cart rate is the share of sessions where a shopper put something in the basket. It separates product and price appeal from checkout friction, which shows up later in the funnel.
Worked example
If add-to-carts is 2,400 and sessions is 40,000, then Add-to-cart rate = 6.00%.
Add-to-cart rate = (Add-to-carts ÷ Sessions) × 100
Formula variable breakdown
- atcAdd-to-carts
- Enter add-to-carts directly, or leave it blank and let the solver calculate it from the other 2 fields.
- sessionsSessions
- Enter sessions directly, or leave it blank and let the solver calculate it from the other 2 fields.
- atcrAdd-to-cart rate(output)
- Enter add-to-cart rate directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Add-to-cart rate links add-to-carts and sessions in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the add-to-carts you have and the Add-to-cart rate you are targeting, and the solver tells you the sessions you must secure. Or lock sessions and Add-to-cart rate from a benchmark to see the add-to-carts that plan implies before you commit.
More in Ecommerce/Shopping
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