Ecommerce/Shopping · Buy-Side calculator
AOV (Average Order Value)
AOV is the average revenue per order.
Formula
AOV = Revenue ÷ Orders
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve AOV.
What is AOV?
AOV is the average revenue per order. Raising it through bundles, thresholds or upsells lifts ROAS without buying a single extra click.
Worked example
If revenue is $84,000 and orders is 1,200, then AOV = $70.00.
AOV = Revenue ÷ Orders
Formula variable breakdown
- revenueRevenue
- Enter revenue directly, or leave it blank and let the solver calculate it from the other 2 fields.
- ordersOrders
- Enter orders directly, or leave it blank and let the solver calculate it from the other 2 fields.
- aovAOV(output)
- Enter AOV directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
AOV links revenue and orders in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the revenue you have and the AOV you are targeting, and the solver tells you the orders you must secure. Or lock orders and AOV from a benchmark to see the revenue that plan implies before you commit.
More in Ecommerce/Shopping
All Ecommerce/Shopping calculators →- Add-to-Cart RateAdd-to-cart rate is the share of sessions where a shopper put something in the basket.
- ACoS (Advertising Cost of Sale)ACoS is ad spend as a percentage of the sales those ads drove, the standard metric on retail media like Amazon Ads.
- TACoS (Total ACoS)TACoS is ad spend as a percentage of all sales, paid and organic.
- Revenue ForecastThe revenue forecast multiplies traffic, conversion rate and order value into expected sales.