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Ecommerce/Shopping · Buy-Side calculator

Revenue Forecast

The revenue forecast multiplies traffic, conversion rate and order value into expected sales.

Formula

Revenue = Sessions × Conversion rate % × AOV

Fill in any 3 fields. The one you edited longest ago is solved for you.

input
input
Percent.
input
Dollars.
waiting
Dollars. Waiting for the other fields.

Waiting for 3 values to solve Revenue.

What is Revenue?

The revenue forecast multiplies traffic, conversion rate and order value into expected sales. Because any of the four can be solved, it doubles as a way to find the traffic or AOV you need to hit a number.

Worked example

If sessions is 50,000, conversion rate is 2.5% and AOV is $70, then Revenue = $87,500.00.

Revenue = Sessions × Conversion rate % × AOV

Formula variable breakdown

sessionsSessions
Enter sessions directly, or leave it blank and let the solver calculate it from the other 3 fields.
cvrConversion rate
Enter conversion rate directly, or leave it blank and let the solver calculate it from the other 3 fields.
aovAOV
Enter AOV directly, or leave it blank and let the solver calculate it from the other 3 fields.
revenueRevenue(output)
Enter revenue directly, or leave it blank and let the solver calculate it from the other 3 fields.

Tactical application guide

Revenue is the product of sessions, conversion rate and AOV, so a gap in one must be made up by the others. Fill any three to solve the fourth: set a Revenue goal and two levers you trust, and see exactly how far the remaining lever has to move.

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