Video · Buy-Side calculator
Completed Views Forecast
This forecast turns expected video starts and a completion rate into the number of completed views you will get.
Formula
Completed views = Video starts × VCR %
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve Completed views.
What is Completed views?
This forecast turns expected video starts and a completion rate into the number of completed views you will get. Use it to size a buy against a completed-view goal before you commit budget.
Worked example
If video starts is 500,000 and VCR is 70%, then Completed views = 350,000.00.
Completed views = Video starts × VCR %
Formula variable breakdown
- startsVideo starts
- Enter video starts directly, or leave it blank and let the solver calculate it from the other 2 fields.
- vcrVCR
- Enter VCR directly, or leave it blank and let the solver calculate it from the other 2 fields.
- completedCompleted views(output)
- Enter completed views directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
Completed views scales with both video starts and VCR. Use it forwards to forecast Completed views from a plan, or backwards: fix the Completed views you need and the VCR you can realistically achieve, and the solver returns the video starts required. Swap them to find the VCR you must hit on a fixed video starts.
More in Video
All Video calculators →- CPV (Cost per View)CPV is the average cost of each counted video view.
- CPCV (Cost per Completed View)CPCV is what you pay for each video watched to the end.
- VCR (Video Completion Rate)VCR is the share of started videos that played through to the end.
- View RateView rate is the share of video impressions that became a counted view.