Video · Buy-Side calculator
View Rate
View rate is the share of video impressions that became a counted view.
Formula
View rate = (Views ÷ Impressions) × 100
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve View rate.
What is View rate?
View rate is the share of video impressions that became a counted view. It tells you how well the opening seconds earn attention before the viewer can skip or scroll.
Worked example
If views is 45,000 and impressions is 300,000, then View rate = 15.00%.
View rate = (Views ÷ Impressions) × 100
Formula variable breakdown
- viewsViews
- Enter views directly, or leave it blank and let the solver calculate it from the other 2 fields.
- impressionsImpressions
- Enter impressions directly, or leave it blank and let the solver calculate it from the other 2 fields.
- viewrateView rate(output)
- Enter view rate directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
View rate links views and impressions in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the views you have and the View rate you are targeting, and the solver tells you the impressions you must secure. Or lock impressions and View rate from a benchmark to see the views that plan implies before you commit.
More in Video
All Video calculators →- CPV (Cost per View)CPV is the average cost of each counted video view.
- CPCV (Cost per Completed View)CPCV is what you pay for each video watched to the end.
- VCR (Video Completion Rate)VCR is the share of started videos that played through to the end.
- Completed Views ForecastThis forecast turns expected video starts and a completion rate into the number of completed views you will get.