Video · Buy-Side calculator
CPCV (Cost per Completed View)
CPCV is what you pay for each video watched to the end.
Formula
CPCV = Spend ÷ Completed views
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve CPCV.
What is CPCV?
CPCV is what you pay for each video watched to the end. It prices the full message rather than the start, which makes it the fairer metric when storytelling matters.
Worked example
If spend is $9,000 and completed views is 150,000, then CPCV = $0.06.
CPCV = Spend ÷ Completed views
Formula variable breakdown
- spendSpend
- Enter spend directly, or leave it blank and let the solver calculate it from the other 2 fields.
- completedCompleted views
- Enter completed views directly, or leave it blank and let the solver calculate it from the other 2 fields.
- cpcvCPCV(output)
- Enter CPCV directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
CPCV links spend and completed views in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the spend you have and the CPCV you are targeting, and the solver tells you the completed views you must secure. Or lock completed views and CPCV from a benchmark to see the spend that plan implies before you commit.
More in Video
All Video calculators →- CPV (Cost per View)CPV is the average cost of each counted video view.
- VCR (Video Completion Rate)VCR is the share of started videos that played through to the end.
- View RateView rate is the share of video impressions that became a counted view.
- Completed Views ForecastThis forecast turns expected video starts and a completion rate into the number of completed views you will get.