Video · Buy-Side calculator
VCR (Video Completion Rate)
VCR is the share of started videos that played through to the end.
Formula
VCR = (Completed views ÷ Video starts) × 100
Fill in any 2 fields. The one you edited longest ago is solved for you.
Waiting for 2 values to solve VCR.
What is VCR?
VCR is the share of started videos that played through to the end. It reflects creative length and hook, placement (skippable or not) and audience fit all at once.
Worked example
If completed views is 140,000 and video starts is 200,000, then VCR = 70.00%.
VCR = (Completed views ÷ Video starts) × 100
Formula variable breakdown
- completedCompleted views
- Enter completed views directly, or leave it blank and let the solver calculate it from the other 2 fields.
- startsVideo starts
- Enter video starts directly, or leave it blank and let the solver calculate it from the other 2 fields.
- vcrVCR(output)
- Enter VCR directly, or leave it blank and let the solver calculate it from the other 2 fields.
Tactical application guide
VCR links completed views and video starts in a fixed ratio, so any two pin down the third. Planning backwards is where it earns its keep: enter the completed views you have and the VCR you are targeting, and the solver tells you the video starts you must secure. Or lock video starts and VCR from a benchmark to see the completed views that plan implies before you commit.
More in Video
All Video calculators →- CPV (Cost per View)CPV is the average cost of each counted video view.
- CPCV (Cost per Completed View)CPCV is what you pay for each video watched to the end.
- View RateView rate is the share of video impressions that became a counted view.
- Completed Views ForecastThis forecast turns expected video starts and a completion rate into the number of completed views you will get.